Up Close and Personal?: Customer Relationship Marketing at Work
by Paul R Gamble,Merlin Stone,Neil Woodcock,Bryan Foss
ISBN 13: 9780749438319
Format: CD-ROM (368 pages) Publisher: Kogan Page Published: 03 Dec 2002 Other Format: Hardcover
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Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work
by Merlin Stone,Bryan Foss
ISBN 13: 9780749436964
Format: Hardcover (700 pages) Publisher: Kogan Page Published: 14 Jun 2002
Customer Management Scorecard: Managing CRM for Profit
by Merlin Stone, Neil Woodcock, Bryan Foss
ISBN 13: 9780749438951
Format: Hardcover (428 pages) Publisher: Kogan Page Published: 14 Nov 2002
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)
by Merlin STONE,Alison BOND,Bryan FOSS
ISBN 13: 9780749442927
Format: Illustrated (304 pages) Publisher: Kogan Page Published: 10 Jan 2004