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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice)

by Merlin STONE,Alison BOND,Bryan FOSS

ISBN 13: 9780749442927

Format: Illustrated (304 pages)
Publisher: Kogan Page
Published: 10 Jan 2004

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Up Close and Personal?: Customer Relationship Marketing at Work

by Paul R Gamble,Merlin Stone,Neil Woodcock,Bryan Foss

ISBN 13: 9780749438319

Format: CD-ROM (368 pages)
Publisher: Kogan Page
Published: 03 Dec 2002
Other Format: Hardcover

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Crm in Financial Services: A Practical Guide to Making Customer Relationship Management Work

by Merlin Stone,Bryan Foss

ISBN 13: 9780749436964

Format: Hardcover (700 pages)
Publisher: Kogan Page
Published: 14 Jun 2002

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Customer Management Scorecard: Managing CRM for Profit

by Merlin Stone, Neil Woodcock, Bryan Foss

ISBN 13: 9780749438951

Format: Hardcover (428 pages)
Publisher: Kogan Page
Published: 14 Nov 2002

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